Welcome To The Next Level of Data Quality

We use a variety of proprietary technology to ensure our panel is as clean as possible.

  • PanelShield™ - We proactively identify unwanted respondents with PanelShield™, an administrative tool that uses advanced technology and unique identification algorithms to aggressively remove duplicate and fraudulent respondents to online surveys.
  • Double Opt-In Registration – All respondents must have validated email addresses to join our panel.
  • Dynamic Monitoring – We constantly screen for suspicious behavior during normal interactions by creating algorithms to detect potentially fraudulent behavior. Panelists are monitored across multiple areas, including registration, login and survey participation.
  • PayPal™ - The thorough PayPal registration process also helps ensure panelists are who they say they are.