United Sample Takes Online Sample Research To The Next Level

Matthew D. Dusig, Co-Founder & CEO  

"Co-Founder and CEO" barely scratches the surface of SoCal resident and serial entrepreneur, Matt Dusig. The wrangler of uSamp™ corporate strategy, technology and biz dev is a conceptual tinkerer, avid-cyclist, gamer-extraordinaire, and proud-dad. Product development is his passion; software initiatives, his strength; and market research, his game. Before jumpstarting uSamp™, Dusig logged-into the #mrx industry with goZing, a pioneer in online sampling acquired by Greenfield Online in 2005. His peers praise his rare combo of tech-savvy, business acumen and artistic vision carried over from his graphic design days at Cal State Northridge. If Dusig could have a superpower, it would be the lung-capacity of Lance Armstrong and the artistic vision of Steve Jobs. Ok so that's two-but the 2011 Ernst & Young Entrepreneur of the Year Finalist dreams big. After all, elegant disruption should not be taken lightly.

Gregg B. Lavin, Co-Founder & President 

Colleagues depict president and co-founder of uSamp™, Gregg Lavin as a nimble straight-shooter, trend-spotter and pragmatic genius. A self-described ideas guy, Lavin is a walking, talking light bulb who is as passionate about changing user-experience as he is about his kids' little league games. Under Lavin's direction as a traffic driver and biz developer, uSamp™ has on-boarded 6.8 million panelists to the platform in under 3 years. Lavin's no rookie - he laced-up his #mrx training sneaks with online sample pioneer, goZing, and lucratively logged-out to Greenfield Online in 2005. Lavin identifies with Job's crazy ones, misfits, rebels, and troublemakers, as he thrives on model-breaking, industry-shaking concepts such as automation, gamification, and mobile technologies. The finalist for 2011's Ernst & Young's Entrepreneur Of The Year award runs his company like his marathons - he knows that 26 miles means nothing without the extra 0.2. And he doesn't plan to walk across the finish line.

Steve Sobolevsky, Chief Technology Officer 

No trails are off-limits for daredevil Steve "Slava" Sobolevsky. uSamp's CTO brings 15 years of expertise in web application, product management, software development, and IT infrastructure — not to mention meteorology thanks to a titanium leg that can predict the weather. As the former VP of Technology at RazorGator Interactive, Slava managed the consumer e-commerce platform and launched a novel SaaS platform for corporate event ticket management from design to delivery in just six months. During his tenure, the tech group grew from 5 to 70 members while revenues jumped over 300 percent. Prior, he served as software architect for Outreach Express, the first-of-a-kind SaaS platform that allowed physicians and labs to communicate electronically while giving doctors instant access to test results. With M.S. degrees in Computer Science and Physiological Sciences from UCLA, it comes as no surprise that Slava was a teenage mechanic before he became an engineer. He can still be seen tinkering with train sets in the wee-hours of the morning with his son.

Chuck Miller, President, DMS, Chief Research Officer, uSamp 

Chief Research Officer, Chuck Miller acts as uSamp's inventor-in-residence, online research expert and industry-standards evangelist. Miller, who leads DMS for uSamp as he did at AOL, is acknowledged by peers as the inventor of the router and the "river sampling" methodology. Miller, always on the hunt for technical breakthroughs, co-founded the annual EXPLOR Awards honoring innovative research applications. Whether sharing his perspective with five MR advisory boards or chairing the graduate school advisory board for the University of Wisconsin's AC Nielsen Center for Marketing Research, Miller is constantly raising the industry bar. He was recently recognized by the ARF at the Great Mind Awards for his work in online advertising research. When it comes to the evolution of online research, the economics major with a B.A. from DePauw University has witnessed it all: infancy, unruly adolescence, and coming of age. And he can't wait to see what’s next.

John Woolard, Chief Financial Officer

What if we told you that one of our leaders was a big wave rider with a photographic memory who once was lost in the Saudi Arabian desert, and now can be found in a corner office in Encino? uSamp challenges you to find another CFO with that street-cred. John Woolard is a CPA with more than 20 years of diverse financial leadership experience in entertainment, retail, manufacturing and distribution, including positions as CFO, VP of Finance, and Controllership. Before taking this role as CFO, he led finance teams in the U.K., Netherlands and the Middle East. Woolard has a proven ability to manage and optimize financial results within rapidly changing environments. He possesses an extensive background in strategic planning, financial reporting, treasury operations and internal controls and has solid relationships in the investor and lending communities. Woolard earned a degree in accounting and finance from Cal State Northridge. Not listed on his resume, but worthy of mention: his ability to read minds and penchant for English pubs especially when Chelsea is playing.

Sean Moriarty, former President and Chief Executive Officer, Ticketmaster

Sean Moriarty is the former President and Chief Executive Officer of Ticketmaster, the world's largest live entertainment ticketing and marketing company. Prior to serving as President & CEO, Sean served Ticketmaster in several roles of increasing responsibility, including Chief Operating Officer and Executive Vice President of Product & Technology. Prior to Ticketmaster, Sean was part of the technology team at Citysearch, where his roles included Executive Vice President of Technology and Vice President of Internet Systems.

Sean is currently a venture advisor at Mayfield Fund, a venture capital firm based in Silicon Valley and is non-executive Chairman at Triton Media, a leading provider of applications, services and content to the media industry. He serves on the Board of Directors of Freedom Communications, a diversified media company headquartered in Irvine, CA as well as the Board of Directors of Eventbrite, a San Francisco based startup backed by Sequoia Capital. Sean is also on the board of TuneIn, global leader in delivering free local, international and Internet radio, and uSamp, a pioneer in online market research. He is actively involved as a Board member for two prominent non-profit organizations; CoachArt.org, a Los Angeles based charitable organization providing free lessons in the arts and athletics to children with chronic and life-threatening illnesses, and the Pat Tillman Foundation, a national leader in providing resources and educational support to veterans, active service members and their dependents. Sean holds a BA from the University of South Carolina and attended graduate school at Boston University and the University of South Carolina.

Adam Marcus, Managing Director, OpenView Partners

Adam Marcus is Managing Director at OpenView Partners, where he focuses on investing in and building companies in several sectors, including software, digital media and technology enabled businesses. Prior to joining OpenView, Adam worked at Battery Ventures focusing on investments in marketing services, fintech, and digital media. At Battery, Adam was on the Board of J. Hilburn and MoreMagic, a Board Observer at Exact Target and The NewsMarket, and was actively involved with Cortera. Prior to Battery, Adam was Director of Corporate Development for The Boston Celtics, where he led strategic initiatives for the team. Adam holds a BA in Psychology and Spanish from Franklin and Marshall College and an MBA from the Tuck School of Business at Dartmouth.

David Cremin, Managing Director, DFJ Frontier

David Cremin is a founder and Managing Director of DFJ Frontier, a Draper Fisher Jurvetson venture capital fund focused on seed and early stage technology companies on the west coast. At Frontier, he leads fund management, fundraising and portfolio management efforts. Prior to Frontier, he was a founding partner of Zone Ventures in Los Angeles. As an entrepreneur, he served as founder and CEO of Vis-à-Vis Entertainment, a music publishing and digital media company. He also spent several years touring as a professional musician and recording for RCA Records, Atlantic Records, Elektra Records and EastWest Records. He holds a BS in Industrial Engineering from Stanford University.

Dana Settle, Greycroft Partners

Dana Settle is a Partner with Greycroft LLC, and she heads the firm's west coast office. Prior to joining Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies in the Bay Area, including six years at Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets.
Dana currently serves or observes on the boards of Greycroft's investments in K2 Networks, MoVoxx, Sometrics, Sportgenic, United Sample, Vuze and WideOrbit. She also managed the firm's investments in Digisynd (sold to Disney) and ContentNext (sold to Guardian Media). Dana previously invested in and advised several companies, including Inphi, MobileStar (sold to TMobile), Revenue Science, Trigo (sold to IBM) and Truveo (sold to AOL).
Dana's additional experience includes investment banking at Lehman Brothers in the media and communications group and international business development at McCaw Cellular Communications. Dana holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School.

Greg Stuart

Greg Stuart is a recognized thought-leader in digital media & advertising and was selected by Ad Age as one of "10 Who Made Their Mark" in 2006. He is the former CEO of the Interactive Advertising Bureau (IAB). He led the industry from $6 to $17 billion annually while growing the IAB's revenues +500% in four years. The IAB serves AOL, CNET, Google, Disney, Yahoo! & others. Ad Age identified his book, "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds," as the "Number one of 10 books you should have read". Greg currently serves on the Board of Zimbio.com, backed by August and Menlo Ventures.

Steve Goodall

Mr. Goodall is the retired President and CEO of J.D. Power and Associates. During his tenure as President of J.D. Power from 1996 through the end of 2008, he led the firm’s growth across four major dimensions including the further expansion of its automotive practice, the diversification into other key industries besides automotive, the expansion of its services globally and the establishment of the J.D. Power brand name at both the industry and consumer levels.