Media Center

Take a deeper dive into the world of uSamp by exploring our Media Center. Check out our latest infographics, read up on our case studies and white papers, follow us in the news, or browse our blog.

Press Releases

Nov 25, 2014
UTA Brand Studio Unveils Brand Dependence™ Index on Leading Automotive Brands at the 2014 Los Angeles Auto Show Audi Leads Pack with BMW, Cadillac and Mercedes-Benz Closing In; Research Shows Brand Attachment as Best Predictor of Behaviors that Matter Most to Automakers
Nov 25, 2014
uSamp Rolls Out Instant.ly Concept Test in European Markets Unique tool will speed up idea screening process for FMCG companies and retailers
Oct 29, 2014
uSamp Expands Sales Team To Meet Increased Market Demand Scott Stein promoted to VP, Research Solutions; Alan Mavretish and Scott Jones join as senior directors
Oct 21, 2014
uSamp Promotes Andy Jolls To Chief Marketing Officer uSamp promoted marketing veteran Andy Jolls to the post of chief marketing officer
Sep 12, 2014
uSamp Expands European Presence Due to Strong Demand Opens German Office in Frankfurt, Appoints New Hires
May 28, 2014
uSamp Announces New Vice President, Panel Operations Joe Jordan brings 20 years of market research and client services expertise to the technology leader in market research
May 27, 2014
uSamp Unveils New Suite of In-Context Mobile Solutions Leading Brands Can Evaluate Category Leadership, Product Placement, Competition using Industry's Most Advanced Mobile Tool
Mar 20, 2014
uSamp Builds Adaptive Profiling™ to Improve Targeting Quality and Decrease Time to Field Clients should expect time to field their projects to decrease by at least 20%
Mar 19, 2014
uSamp and CrowdComputing Systems Join Forces to Build the World’s Largest Mobile On-demand Workforce for Knowledge Processing uSamp’s global audience of 12 million will integrate with WorkFusion to build the largest network of online talent.
Mar 17, 2014
uSamp Announces New Management Appointments Ted Bouzakis Appointed Executive Vice President of Sales and Elisabeth Mischel Joins as Vice President for Instant.ly Platform
Mar 12, 2014
uSamp Invests Heavily in Sampling Technology Advancements to Create SampleCORE™ Next Generation Sampling Platform to Provide Enhanced Scalability and Efficiencies
Dec 11, 2013
uSamp Announces Promotion of Ben Leet to Managing Director for Europe As one of our first employees in London three years ago, Ben has been instrumental in the growth of uSamp in the European panel industry and in expanding the brand internationally.
Dec 4, 2013
uSamp Announces Innovative Mobile Survey Feature, Expanding Sample Reach to Millions of Global Users Outside of Mobile App Researchers Can Now Cost-Effectively Collect Photo and Video Responses from Mobile Web Browsers
Nov 26, 2013
52 Percent of Americans Look Forward to the Family Time at Thanksgiving; 19 Percent Dread the Family Tension uSamp Study Looks at Everything from Traffic to Turkey Prep; Black Friday and Thanksgivukkah
Nov 4, 2013
uSamp, The Fastest Growing Market Research Company, Announces New Vice President For Instant.ly™ Platform Karyn Hall Hails from Kraft Foods Inc. and Offers More than 16 Years Experience in Consumer Research
Oct 16, 2013
uSamp Lands New SVP of Marketing as Part of its Business Expansion Plan Andy Jolls Brings More than 20 Years Experience to Fastest Growing Online Market Research Company
Jul 15, 2013
uSamp Raises $15 Million to Accelerate Development of its Instant.ly Platform uSamp today announced that it has closed a new Series D round of financing for $15 million
Jul 15, 2013
uSamp Announces New Smartphone Feature That Allows Mobile Respondents to Take Surveys Offlin uSamp's New Mobile app enhancements allows smartphone respondents to progress through surveys with poor network connections, creating a more stable and faster survey experience
Jun 4, 2013
uSamp Continues Global Expansion with Key Domestic and International Hires To keep up with Domestic and International Growth, uSamp has focused on expanding its Sales Team
May 29, 2013
uSamp Announces Participation and Diamond Sponsorship for Merlien’s Market Research in the Mobile World Global Conferences Vice President to Speak at MRMW North America on Rich Media Trends for Mobile Market Research
May 28, 2013
New iPoll App on a Mission to Make More Money for Smartphone Users New User Interface Features Open Up a Bigger World of Missions for Consumers
May 20, 2013
uSamp Gives Mobile App Developers New Monetization Opportunities Through Software Development Kit App Developers Can Now Integrate uSamp's Mobile Technology into Their Own Apps for Better User Engagement
Apr 23, 2013
uSamp Expands into France to Meet Growing Customer Demand for Online Market Research Appoints new Director of Sales to support expansion of European business
Apr 23, 2013
New Study with Business Professionals Reveals 65 Percent of Companies Allow Working Remotely Only 27 Percent Take Advantage of the Privilege Because of Worry about Perception
Mar 18, 2013
uSamp Announces Partnership with US Airways that Allows Loyalty Members to Join Exclusive Panel US Airways Chooses uSamp’s Invite-Only B2B Panel to Provide Loyalty Members with a New Way to Provide Feedback and Be Rewarded
Mar 18, 2013
uSamp Expands Consumer Insights Division Through Mobile Platforms Hires Robert Clancy, former Pepsi and Diageo Insights Pro, as the Senior Director of Insights and Strategy
Feb 12, 2013
uSamp Named by Forbes as One of America’s Most Promising Companies For Second Year in a Row Ranks 51 among a list of the 2012 100 high-growth privately held companies in the United States

Articles

Managing mobile research: How it’s different and why it matters The marketing research industry is in danger of forgetting that different countries evolve at different speeds, and technology adoption varies country to country.
Will Marketing Research Skip a Data Collection Methodology in Emerging Markets? The marketing research industry is in danger of forgetting that different countries evolve at different speeds, and technology adoption varies country to country.
Evolving professionals, evolving panels: B2B research propels a new era of business insights The research industry has a long-standing history of addressing business-to-business challenges. Read about why the demand for richer insights from B2B customers is higher than ever today.
New Alternatives to Traditional Focus Groups While marketers continue to rely on traditional focus groups for qualitative research, new alternatives are emerging in the market research industry.
On the Geofence Allen Vartazarian, uSamp's resident 'mobile guru,' explores the research potential of throwing virtual fences around real-world locations.
In The Moment: Mapping the Latest Frontier of Customer Engagement Director of mobile products Allen Vartazarian says having consumers take surveys while in the store provides more detailed and reliable feedback. "'In the moment' is an interesting and valuable metric for these companies," he says. "It’s one thing if you have to recall your last trip to that store, but it's another if you are standing there.
uSamp Makes Inc. Magazine’s 2013 List of Fastest Growing Private Companies Now in its seventh year, the Inc. 5000 is the most comprehensive portrait of America's fastest-growing private companies assembled anywhere.

uSamp in the News

Jul 15, 2013
Jul 15, 2013

Resources

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Case Study: Honest Company Tests New Product Enclosure With uSamp Mobile In-Home™ When speed to market really matters, quick and accurate product feedback can make all the difference between having a place in the market and leading in it. The Honest Company faced a packaging decision for a cleaning product. Read More »
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Case Study: Insight Express — Rebooting Advertising Effectiveness With more devices, more touch points, and seemingly endless choices, today’s media landscape presents complex challenges to anyone attempting to quantify and understand consumer behavior. Measurement of ad exposure continues to be a pain point in the advertising world. Read More »
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Case Study: OWN (Oprah Winfrey Network) Captures Viewer Feedback Before launching a highly anticipated new reality television series, executives at OWN (Oprah Winfrey Network) went looking for immediate, reliable insights. Vice President of Research Debi Pomerantz tapped the power of the Instant.ly consumer insights engine to capture and measure viewer response. Read More »
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Case Study: Agencies Turn to Market Research to Better Brand Strategy Public Relations, Advertising, Marketing and Branding Agencies are constantly looking for ways to offer valuable insights to their clients, but are often pressed for time and deterred by the cost of in-depth research and analysis. Read More »
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Case Study: Mobile vs. Online Surveys Mobile respondents were not only more likely to initially respond to the survey invitation, but also provided very high quality data. Read More »
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White paper: Managing Mobile Research Projects In 2011, mobile was considered an emerging data collection method. The following year, the market research industry had overcome the challenges of high cost and limited reach, and witnessed a surge in mobile research adoption. Read More »
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Case Study: NBC Taps Instant.ly to Capture In-The-Moment Insights With unprecedented numbers of viewers and groundbreaking traffic across online and mobile platforms, the 2012 London Olympics ended assumptions about how, when and where audiences are engaged. Read More »
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Case Study: EyeTrackShop Leverages uSamp’s Global Reach and Quick Turn Around EyeTrackShop — the first platform for global online eye-tracking studies — was developed by Tobii Technology of Stockholm, Sweden in 2009. The company’s biometric online eye tracking solution brought a major breakthrough to the market research industry. Read More »
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White paper: The Mobile Advantage: Capturing In-The-Moment Behavioral Experiences The rise of mobile in the market research industry has given companies the opportunity to capture consumer insights through rich media like photo, audio, video response and new technologies like geo-targeting (Geo-targeting enables businesses to push mobile polls to consumers that are within a set radius of their store). Read More »
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White paper: Mobile vs. Online Research: Thinking Outside the Computer The market research industry to a large extent has recognized the potential of penetrating a larger audience to seek timely and rich feedback. Read More »
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Case Study: BuzzBack Implements SampleMarket™ Since its beginnings in 2000, online innovator BuzzBack has emerged as a recognized leader in techniques that provide richer understanding, depth and emotional insights. Read More »
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Case Study: GutCheck Integrates with SampleMarket™ API GutCheck® and uSamp™ — two of the most innovative companies in market research solutions — have teamed up on an integration that showcased each organization’s core capability. Read More »

Infographics

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How uSamp Cooks Turkey for USA Today

Oven-roasted, deep-fried, basted. We polled people around the country to find out how America likes to cook the big bird on Turkey Day.

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Are Americans Ready to Drop Their Bags for Online Groceries?

As e-commerce continues to get more tech-savvy, it’s no surprise Americans are becoming more comfortable shopping on their desktops and on mobile devices.

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Mobile Apps & Data Privacy

uSamp recently surveyed 850 members of its all mobile panel, iPoll to find out how they felt about smartphone apps and data privacy.

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The Virtual Office Place

As technology has advanced, so has the ability to work outside of the office. Today, 65 percent of companies allow employees to work remotely versus 35 percent that do not.

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How to Make the Most of Big Data

uSamp’s one billion data points are comprised of the market intelligence that they have gathered into consumer behavior, purchasing patterns and brand affinity across numerous verticals from auto, tech, gaming, health and beauty, entertainment, and travel, among others.